Growth with purpose: Q&A with a YLAI Fellow small-business expert
While everyone wants to see their business do well, making your business bigger can be just as difficult as going through hard times. 2021 YLAI Fellow Kenna George knows this well.
Create community: Advice on branding from YLAI Fellow Luisfer Pelayo
When we create a community around our brand, more so than just recognizing a broad audience, we begin to see people beyond “follower” or “customer” and see them as allies.
Finding your target audience with help from a YLAI Fellow design expert
Business owners who understand their target audience are successful at reaching customers who fit their niche and better understand who they can reach beyond that niche.
How to identify, target, and keep your digital audience
During a recent poll of YLAI Network members, an overwhelming number of young leaders noted that while they understood the importance of branding, they still felt as though they were struggling to figure out just who they should be marketing toward.
Growing your online presence: How to manage your organization’s social media
Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Read on for some expert tips and tricks.
Using social media as a tool with one YLAI Fellow’s unique jewelry brand
Branding and digital marketing go beyond visual aesthetics; they are about telling your story and using the right tools to promote businesses effectively.