Young Leaders of the
Americas Initiative

Small businesses are the backbone of the Western Hemisphere, strengthening our collective economies, workforces and providing a pathway to financial independence for millions. Many entrepreneurs have businesses or business ideas equipped to provide unique solutions to some of the world’s toughest challenges. But the strength of any business lies in its ability to communicate its value to its customer base.

YLAI Brand Better will walk Network members through the tools needed to assess your brand and business, plot a strategic marketing plan, and evaluate its success. Our world needs business leaders who are dreaming big and planning big too. Join us and brand better for a successful business that might just change the world.  We want to hear from you—with regards to marketing and branding, what would you like to learn more about?

Considering creating or expanding a business to new and broader audiences? Leading the business or organization through a brand assessment is a helpful process. Whether you are working on your digital presence already or not, assessing your brand is a key first step to expanding on those skills.

The YLAI Brand Assessment allows you to spot strengths, analyze weaknesses and discover new opportunities to strategize areas of improvement on your brand. Let’s start with taking a deeper look at where you are in differentiating your brand. From there, you’ll learn how to position your brand for future success.

This workbook will walk you through the steps of positioning your business for success. You will learn how to tell your brand story in a way that engages your target audience; how to discover your brand identity; how to differentiate your brand from competitors; how to position your brand for your desired target audience; and how to better understand your goals and the steps it takes to set your brand up for success.