Young Leaders of the Americas Initiative
Tools, resources, and other information from YLAI Network activities and campaigns designed around specific leadership and professional development topics.
El poder explicar lo que motiva tu negocio, y la manera en que influyó en lo que es hoy en día, es una parte importante de la creación de tu marca y de la transmisión de tu mensaje único. Pocos saben esto mejor que Aisha Addo, quien en 2021 recibió una beca de YLAI en Toronto.
Being able to explain the motivation behind your business is an important part of building your brand and getting your unique message across. Few know this better than Aisha Addo, a 2021 YLAI Fellow in Toronto.
Comparar tu marca directamente con la de un competidor implica destacar tus características clave y cualidades únicas junto con las de ellos.
Strong brand positioning shows what differentiates your business or organization from your competitors in a meaningful way. Here are five common brand positioning strategies to try today.
Estos son algunos consejos de expertos y exbecarios de la YLAI a fin de aprender los secretos para descubrir tu identidad de marca.
The YLAI Network team gathered top secrets from experts and YLAI Fellowship alumni to learn how to uncover your brand identity.
A medida que consideres la manera en que harás que tu empresa se destaque de la competencia, será favorable que pienses en la importancia de integrar tu marca en tu estrategia comercial.
As you consider how to make your business stand out from the crowd, it helps to consider the importance of integrating branding into your business strategy.
A roundtable conversation held during the YLAI Closing Forum on overcoming barriers, inclusive business strategies, and confronting inequality as a leader.
“Everyone deserves to have equal opportunities, rights, and benefits,” says María Suriano, 2018 YLAI Fellow, and founder of Masshii.