Johanan Dujon pitches his business in the final round of the YLAI Fellows Pitch Competition

Pitching Your Business: Demonstrating Conviction and Telling Your Story – Advice from YLAI Fellow Johanan Dujon

As a 2018 YLAI Fellow, Johanan Dujon, the founder of Algas Organics — the Caribbean’s first indigenous agriculture biotech company — stepped into the spotlight as the winner of the YLAI Fellows Pitch Competition. Months after the competition, we caught up with the 25-year-old St. Lucian entrepreneur. We talk about what it takes to create … Read More »

De sobresalir a brillar en tu negocio: “Identificación de tus mercados” y “Promoción de tus ideas de negocios ante inversores”

Un negocio rentable debe ingresar al mercado que mejor calce su bien o servicio a fin de alcanzar el éxito. La identificación de los clientes destinatarios obliga al empresario a aprender sobre los deseos y las necesidades de los clientes que mantienen el carácter lucrativo del negocio.

Debra Alfarone speaks with Scott Sorensen and Andrew Nelson in studio

Digital Marketing for Entrepreneurs: What You Need To Know

This article recaps the GIST TechConnect webchat on growing a startup through digital marketing. (Mira el programa en español.) The Basics of Digital Marketing Activities Today, we can catalog digital marketing tools and strategies into groups, specifically, our experts speak briefly about organic and paid social media, paid advertising, content creation, data analytics, and search engine … Read More »