Creating a community and brand beyond the product

Davila Coffee

Wrapping up this three-part series on entrepreneur David Dávila, the YLAI Network gains insight to how David establishes a community and brand for his coffee company showcasing the rich history of Haiti and Nicaragua, by highlighting the talented producers and artists on the ground and by engaging with his customers through a variety of new and traditional platforms.

Building a passionate team

Beyond his business plan development working with an accelerator in the U.S., David recognized the need to identify skilled and passionate individuals who could be a part of his coffee production operation by going out to the field and handpicking producers in Haiti and Nicaragua.

When traveling to pick producers, David worked to find individuals he trusted who had the necessary expertise and passion. Amid political and social unrest in Nicaragua, his team had to navigate around various stressors and find the best way to efficiently move and export coffee to the US, and David overcame these stressors by communicating as much as possible and having faith in his producers.

In order to best exemplify the passion and perseverance the producers put into their work, David expands his organization and creates a community and a brand that extends beyond the transaction. It is important to him to ensure all aspects of his organization reflect the sides of these two countries that not everyone has the chance to see.

Enhancing the customer experience

Wanting to best understand his customers, address their needs, and communicate with them in real-time, Dávila Kafe has a variety of different ways to engage. These platforms aim to showcase the artistry highlighted through the coffee from the producers as well as through local artists.

“Culture affects every part of what you do, and the way you think is affected by how you’ve grown up,” David says. “I want my culture and how I’ve grown up to be reflected in my brand.” Dávila is his family name, and Kafe is coffee in Haitian Creole. He highlights Haitian and Nicaraguan cultures by finding fellow entrepreneurs and local artists and exhibiting their artistry on his website, through designs on their coffee bags, or even through their Spotify playlists, which highlight music you might find in these countries if you were in a local café.

Their channels on Spotify and YouTube both provide a chance to facilitate a unique experience of the company brand beyond the transaction. On YouTube, David uploads videos showing the different methods someone can brew their coffee. David and Gaï also have a podcast ‘Kafe with David & Gaï’ they upload to YouTube, to better connect with their community and tell their story. On their Instagram, Twitter, Facebook, and blog, they can expand on their coffee and the individuals involved in its production and engage with customers more one on one.

For David, it is important to exchange cultures and to help his community understand how his company is built, and to know the artists and coffee experts on the ground that are passionate about their communities and about the product they are producing.

Make sure to read the rest of our series profiling David’s journey as an entrepreneur and his experiences working with an accelerator. After, take advantage of one of our online courses, Workforce Collaboration and Development, and learn how to help move your organization forward.