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After you have launched your organization, one of the biggest challenges is attracting customers and clients. You may be offering a product or service that will change your community, your country or your world for the better, but the impact of your project or organization depends on people knowing about it.
This is where you need a marketing plan, a guide for how to attract clients and investors.
Award-winning entrepreneur Franziska Iseli recommends starting with a one-page marketing plan in her article for Octane Magazine. To begin, you will need to define three things:
Another way to get started with your marketing plan is to use the ABCDE method, which can help you plan concrete steps for your marketing plan.
Whichever method works best for you, make sure you have a plan for increasing awareness and inspiring action for your mission.
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