An official website of the United States government

Using Blogging to Tell Your Organization’s Story
August 10, 2017

The YLAI blog on Medium enables us to share powerful stories from YLAI Fellows and Network members and to provide expert advice on subjects YLAI Network members care about. You, too, can use blogging to share your stories and engage with your audience.

Blogs are excellent web-based platforms to host and maintain records of creative content and stories. Your blogging platform can host text, images and embedded videos, and provide a landing page that can link to various sources of traditional and social media channels/platforms.

There are multiple platforms available for blogging, including Medium, WordPress, Blogger and Tumblr, among others. These platforms are versatile and allow you to create blogs that can expand reach and resources by connecting with audiences emotionally.

The most effective way to share stories on your blog is to plan ahead and create a detailed editorial calendar for producing original content. Most blogging platforms have built-in capabilities to schedule and publish posts according to your organization’s editorial calendar.

You can increase the visibility of your blog by being active and consistent, by sharing your blog posts through social media and email, by inviting experts in your field to contribute as guest bloggers, and by talking about stories that tie into current events.

For more information and tips for your professional development, visit the YLAI Network’s Tools & Resources page. You can also take a free online course through YLAI Empowers.

This article was adapted from Hatch for Good’s Guide to Blogging and CMS. Hatch for Good was a platform that provides people and organizations with the tools they need to create powerful stories and inspire positive action in the digital age.

Este artículo también está disponible en español.