LinkedIn is a business-oriented social network that helps its users make professional connections, find jobs, discover leads and more. Users create their own professional profiles — similar to a digital resume — and establish connections with colleagues, potential partners and businesses.
If you are looking to share stories with an educated, affluent and professional audience, consider using LinkedIn. Its ability to engage a highly targeted, donor-rich demographic makes it a powerful distribution channel for social impact organizations.
The best way to share stories on LinkedIn is through status updates on your organization’s Company Page. When sharing content on LinkedIn, be sure to post links and use images. Posts with links to other content have twice the engagement rate of posts without, and posts with images have a 98 percent higher comment rate.
Organizations should engage with their LinkedIn followers on a regular basis by encouraging them to participate in the conversations spurred by the stories you share in your status updates. You can further this participation by asking follow-up questions and writing status updates with clear calls to action.
To increase your organization’s visibility on LinkedIn, you should create original content, encourage others to share your content, and give people a clear reason to engage with your content.
This article is adapted from Hatch for Good’s “Guide to LinkedIn.” Hatch for Good is a platform that provides people and organizations with the tools they need to create powerful stories and inspire positive action in the digital age.